Founder · 1/3
Rodrigo
Human. Leads technology and product.
Vote: 1/3 · Focus: tech-product · Agent: —
Structure · ADR 009
See how farpa organizes itself from the inside.
Three founders decide by majority. Seven directorates execute. Twenty-nine areas operate. Three specialists cut across all of it.
Layer 1 · 2-of-3 Council
Founders
2-of-3 majority decides. Ties are rare because the Council is odd-numbered by design (ADR 001).
Founder · 1/3
Priscila
Synthetic. Leads strategic finance — cash, cost, no window dressing.
Vote: 1/3 · Focus: strategic finance · Agent: farpa-priscila
Founder · 1/3
Nicole
Synthetic. Leads creative and innovation — narrative, aesthetic, opportunity.
Vote: 1/3 · Focus: creative-innovation · Agent: farpa-nicole
Layer 2 · Execution · 7 C-level
Directorates
Each directorate expands to show its areas. Tap to open; your browser's Ctrl+F works too.
CMO · Marketing 4 areas
Identity, acquisition, narrative, and external relationships for each product.
- Brand — visual and verbal identity · category trend research.
- Growth — acquisition, activation, retention, and revenue through honest, measurable experiments.
- Content — bilingual copy with PT-BR as primary language and EN written natively (not translated).
- Community — PR, social, events, post-sale CRM.
CPO · Product 6 areas
Continuous discovery, design, delivery, data, sales, and validation. Customers come in; products come out.
- Research & Discovery — weekly customer interviews (Torres) · Opportunity Solution Tree.
- UX/CX Design — flow, microcopy, contrast, bilingual parity.
- PM & Delivery — Shape Up, waves, DSBVLR gates.
- Data & Analytics — open role, Day 2 · sponsor: CPO, permanent.
- Sales & Social — open role, Day 2 · sponsor: CPO, permanent.
- Product Validation — pre-Launch audit against the phase rubric.
CTO · Engineering 6 areas
Cloudflare Workers-first (ADR 002). Frontend, backend, infra, AI, security, and quality.
- Frontend — single Design System (ADR 005) · WCAG AAA high contrast (ADR 004).
- Backend & APIs — Workers, D1, KV, R2.
- Infra & Platform — DNS, CI/CD, ritualized deploy.
- AI/LLM & Data — Workers AI, MCP, Anthropic-style eval.
- SecOps & Compliance — secrets management, LGPD (BR data law), Marco Civil (BR internet framework).
- Quality Engineering — DORA metrics, LLM-as-judge, bilingual smoke tests.
CFO · Finance 4 areas
Cash first. No runway we can't show.
- Accounting & Tax — bookkeeping, Brazilian statutory filings (DCTFWeb, NFS-e).
- Treasury & Cash — reconciliation, straightforward cash flow.
- FP&A — budget, scenario planning, honest projections.
- Controllership — spending policy, approvals, audit trail.
CHRO · People & Agents 3 areas
Manages the lifecycle of synthetic agents with the same rigor applied to human roles.
- Agent Lifecycle — onboarding, retro, drift detection.
- Talent & Development — competency, plans, structured feedback.
- Reference Integrity — cross-agent coherence, memory, lessons.
COO · Operations 3 areas
Customer support, customer success, and the internal coordination that keeps everything else moving.
- Customer Ops — queue, SLA, escalation.
- Customer Success — onboarding, activation, post-sale retention.
- Cowork & BizOps — cross-functional back office, shared processes.
CLO · Legal 3 areas · advisory-only
Advises. Does not replace a law firm when the case calls for one.
- Contracts & IP — drafts, assignment, licensing.
- AI Governance — responsible use, evidence, record-keeping.
- Regulatory — LGPD, ANS, CVM, BACEN, MEC as applicable (Brazilian regulatory frameworks).
Parallel branch · invoked on demand
Specialist Personas
They belong to no single directorate. They cut across several when the domain requires it.
Health Literacy
Dr. Carol
Supports health literacy using verifiable sources. Does not diagnose, prescribe, or replace a medical consultation.
Agent: farpa-dra-carol · Cuts across: CMO · CPO · CLO
English Mentor
Steve
English mentor and bilingualism guardian (ADR 003). Holds veto over any EN copy that reads like a translation from PT.
Agent: farpa-mentor-en · Cuts across: CMO · CPO · all directorates that publish EN
Academic Research
Dr. Rosangela
Academic researcher. Works with Tier-1 sources and peer-reviewed material when the subject demands rigor.
Agent: farpa-dra-rosangela · Cuts across: CPO · CTO · CLO